Sr Marketing Manager

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· BA/BS Degree or equivalent experience
· 5+ years’ experience with marketing strategy, preferably integrated or omnichannel planning
· Experience with acquisition and demand gen programs in email and direct mail
· Ability to execute on immediate needs, while thinking beyond to future opportunities
· Ability to influence stakeholders across the business at various levels
· Strong written and verbal communication skills
· Ability to formulate insights from data and provide recommendations
· Demonstrated ability to manage multiple projects, prioritization, planning, and task delegation
· Ability to identify opportunities for optimization and build strategic programs from such opportunities




About
Amazon Lending is passionate about helping third party Selling Partners on Amazon grow their business. Since inception, we have provided fast and convenient access to capital for small and medium sized businesses. We are a fast-paced team that obsesses about customer needs while delivering business results. You will have the exciting opportunity to shape the business strategy on how we support Selling Partners and will play a key role to work with multiple internal stakeholders and business teams to grow the Lending business.

The Role
The ideal candidate is an exceptional marketer who has experience developing acquisition marketing programs. They will be involved in planning, executing, and measuring the performance of acquisition campaigns for third-party Seller acceptance of their Amazon Lending loan offers. They will own the strategy across channels (digital, direct mail, other) and develop targeted campaigns based on customer segment and behaviors. This candidate will own and establish acquisition projections and annual forecast, while establishing new benchmarks. They are comfortable designing and evaluating test and learn plans, understand how to optimize channel performance, and can draw insights from data.

Primary responsibilities
· Develop and implement new strategies to meet business goals
· Develop and maintain marketing forecast, understand drivers of results
· Ability to establish cross-functional, collaborative relationships across the business
· Ability to track results, find insights from data, and form new solutions
· Develop and conduct test and learn plans
· Conduct research and make recommendations to optimize the performance of marketing activities
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