· Deep knowledge of reach and frequency planning, display advertising eco-system including hands-on experience with ad networks, media buying agencies, GDN, programmatic buying, social media, re-targeting, etc
· Demonstrated ability to create innovative new marketing programs and/or partnerships that generate results.
· 8+ years of experience in managing high decibel, high impact digital marketing campaigns aimed driving business key outcomes.
· Must be highly analytical, with a sound grasp of digital media planning and performance optimization strategies. Must be very commercially aware, having owned marketing budgets and revenue goals of significant scale.
· Strong understanding of metrics and quantitative analysis, and ability to turn analysis into actionable programs. Be able to bridge data analysis, research, competitive intelligence to build efficient and scalable customer acquisition programs.
· Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in fast-paced environment is crucial.
· Demonstrated ability and willingness to roll up sleeves and execute to get the job done and thinking big at the same time
· Superior verbal and written communications skills with attention-to-detail.
· Tenacity and sense of urgency; the ability to make things happen quickly with large, less nimble partners and/or teams.
· Strong customer focus and obsession
Master’s degree in marketing or business. Bachelor’s degree with relevant experience will also be considered.
Amazon Prime Video is changing the way people watch movies and TV shows, offering multiple ways to instantly stream and watch videos. Our mission is to build the widest selection of digital video content and make it trivially easy for customers to enjoy wherever and whenever they want.
If you want to operate at start up speed, solve some of the hardest problems and build a service which customers love, Amazon Prime Video might just be the place for you.
Amazon Prime Video is seeking an experienced digital marketing professional with responsibility to design, implement and drive content marketing initiatives across digital channels (programmatic display, video, social and direct display). You need to demonstrate deep understanding and knowledge of digital marketing (knowledge of DSP, DMP, retargeting solutions etc) as well as measurement (Brand lifts studies, Nielsen DAR/ADE etc) ecosystem. You will have proven thought leadership and success in driving top of the mind awareness, consideration and intent using digital marketing channels in B2C sector. You will be comfortable working with complex challenges, and understand the value of rapid test and learn approaches
The role’s responsibilities include:
· Establish, implement and measure the effectiveness of digital advertising initiatives to drive awareness and adoption for shows and movies on Amazon Prime Video.
· Establish and optimize a variety of digital advertising partnerships to drive greater adoption of the service.
· Demonstrate ability to work at managing advertising campaign execution, creating and optimizing campaigns, analysing traffic data and solving problems.
· Coordinate with other cross-Amazon marketing professionals to leverage relationships, establish best practices for digital marketing and advertising.
· Proactively share and learn best practices from other Amazon digital marketing teams in India and across the world.
· Manage internal, agency and other external relationships to run campaigns across wide array of digital channels, networks and mediums, reaching maximum current and potential Amazon customers.
· Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness of Prime Video’s marketing efforts and disseminate knowledge on the ones working for Prime Video across Amazon marketing teams.